Marketing (BSBA)
Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.
Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.
Program Requirements:
Prerequisites for Marketing Majors
Required Core Courses
| ACCT 110 | Financial Accounting | 4 |
| ACCT 120 | Managerial Accounting | 4 |
| BUS 100 | Introduction to Business and Management | 4 |
| BUS 234 | Organizational Communication & Behavior | 4 |
| BUS 250 | Principles of Marketing | 4 |
| BUS 260 | Financial Management | 4 |
| BUS 325 | Operations Management | 4 |
| BUS 370A | Internship and Career Strategies | 2 |
| BUS 370B | Learning From Internship Experience | 2 |
Required Marketing Courses
Capstone
Electives
The student will select two electives from the following list