MBAH 424 HC Marketing Management
Both for-profit and nonprofit health care organizations need to apply marketing concepts and strategic thinking to analyze health care markets and develop market strategy recommendations. This course introduces fundamental marketing concepts and tools and provides an overview of marketing management in health care organizations. Topics include: 1) exploring the health care marketing environment, 2) applying marketing research and buyer behavior theories to facilitate strategic planning, and 3) developing tactical decisions to achieve health care organizations' marketing objectives.