Public Relations and Marketing Communications (BA)
The Interdisciplinary Major in Public Relations and Marketing Communications is offered with the Business School and designed to provide grounding and experience in public relations and a firm understanding of the principles and implementation of marketing strategy. At its best, PR/MarCom education embodies intellectual traditions drawn from a wide range of social and hard sciences, as well as professional and liberal arts areas of concentrations. Students receive a BA in PR/MarCom.
Program Requirements:
Required Courses:
| COMM 121 | Visual Communication | 4 |
| COMM 122 | Media Writing Bootcamp | 4 |
| COMM 186 | Introduction to Public Relations and Marketing Communications | 4 |
| COMM 210 | Introduction to Graphic Design: Principles and Practice | 4 |
| COMM 281 | Writing for Public Relations and Integrated Marketing Communications | 4 |
| COMM 325 | Public Relations Seminar | 4 |
| MGMT 230 | Why We Buy | 4 |
| MGMT 234 | Organizational Communication and Behavior | 4 |
| MGMT 238 | Financial Aspects of Business | 4 |
| MGMT 250 | Marketing | 4 |
| COMM 370 | Internship | Variable |
Electives
Students select three courses from this list; one must be at the 300 level.
Independent Learning:
8 credits to be fulfilled either through
It is recommended that PR/MarCom majors also consider taking ECON 100, Principles of Microeconomics, and PSYC 101, Introduction to Psychological Science.