Retail Management; the Prince Program in Retail Management (BSBA)

The Prince Program in Retail Management, established in 1905 by Lucinda Prince, is recognized as one of the country’s most prestigious undergraduate programs specifically geared toward preparing students for a career in all aspects of retailing. Retailing is a major segment of the U. S. and global economy. Success in this industry greatly depends upon the retailer’s ability to adapt to changing demographics and lifestyles, respond quickly and effectively to global competition, utilize the available technology, and apply sound marketing and financial management. The Prince Program, leading to the BSBA degree, equips its graduates with the academic foundation and the experiential tools required to succeed in this environment. The major also provides an opportunity to acquire specialized knowledge about this large sector of the economy— the retail industry.

Program Requirements:

Prerequisites for Retail Management Majors

ECON 100	Principles of Microeconomics	4
MATH 118	Introductory Statistics	4

Required Core Courses

MGMT 100	Foundations of Business & Management	4
ACCT 110	Financial Accounting	4
MGMT 234	Organizational Communication and Behavior	4
MGMT 250	Marketing	4
MGMT 260	Finance	4
MGMT 325	Operations Management & Decision Making	4
MGMT 340	Strategy	4
MGMT 370	Internship	8

Required Retail Management Courses

MGMT 222	Human Resources Management	4
MGMT 236	Retail Management	4
MGMT 394	Comparative Retail Strategies	4
	OR
MGMT 392	Marketing Decision Making	4

The student will select two electives from the following list:

MGMT 137	Entrepreneurship and Innovation	4
MGMT 221	Project Management	4
MGMT 225	The Manager and the Legal Environment	4
MGMT 230	Why We Buy	4
MGMT 231	Creating Brand Value Strategy	4
MGMT 232A	Introduction to Advertising	4
MGMT 232B	National Student Advertising Competition	4
MGMT 233	Developing Customer Relationships	4
MGMT 229	Corporate Social Responsibility: Managing People, Planet, & Profit	4
MGMT 335	Marketing Research	4
MGMT 348	Sustainable Supply Chain	4