PR/MARCOM (Minor)

(Joint Minor with School of Business)

Minor Requirements:

Required:

COMM 186	Introduction to Public Relations and Intergrated Marketing Communications	4
BUS 250	Marketing	4
COMM 281	Content Strategy and Creation	4

Electives (select two):

COMM 124	Media, Messages and Society	4
COMM 181	Public Speaking & Group Discussion	4
COMM 262	Media Convergence	4
COMM 265	Editing Copy and Proof	4
COMM 286/MGMT 232A	Intro to Advertising Practice and Branding	4
COMM 326	National Student Advertising Competition	4
COMM 323	Digital Cultures: Communication and Social Media	4
MGMT 100	Foundations of Business & Management	4
MGMT 221	Project Management	4
MGMT 224	Socially-Minded Leadership	4
MGMT 230	Why We Buy	4
MGMT 231	Creating Brand Value Strategy	4
MGMT 236	Retail Management	4
MGMT 320	Negotiations	4
MGMT 229	Corporate Social Responsibility: Managing People, Planet, & Profit	4
MGMT 335	Marketing Research	4