Joint BA in Public Relations/Marketing Communications

The Joint BA in Public Relations and Marketing Communications is offered in our traditional undergraduate program, and also in our online, Complete Degree Program for adult learners. The programs are identical, with the exception of the capstone experience, which for the Complete Degree program is tailored to the online environment.

PR/MarCom students in both programs complete 48 credits in this joint major with The Business School, including three core courses, 6 required courses, and 3 electives, at least one of which must be at the 300 level.

Program Requirements:

Step One: Core Courses

COMM 121	Visual Communication	4
COMM 186	Introduction to Public Relations and Integrated Marketing Communications	4
COMM 281	Content Creation and Strategy	4

Step Two: Required Courses

COMM 210	Introduction to Graphic Design	4
COMM 286	Intro to Advertising Practice and Branding	4
COMM 324	Social Media: Social Listening and Analytics	4
BUS 270	Business Analytics	4
BUS 250	Principles of Marketing	4

Step Three: Electives

Students select three courses from this list; one must be at the 300 level.

COMM 122	Media Writing and Editing	4
COMM 181	Public Speaking and Presentation	4
COMM 312	Health Communications	4
COMM 320	Media and the First Amendment	4
COMM 323	Digital Cultures	4
COMM 325	Creating and Managing a Communications Campaign	4
BUS 221	Project Management	4
BUS 224	Social Action Leaders	4
BUS 230	Why We Buy	4
BUS 251	Digital Marketing	4
COMM 370	Internship	Variable
COMM 380	Capstone Internship	Variable

Step Four Capstone

COMM 390

Studio 5: A Communication Workplace

4

While not required, it is recommended that PR/MarCom majors also consider taking:

• ECON 100, Principles of Microeconomics
• PSYC 101, Introduction to Psychological Science
• COMM 110, COMM 112, COMM 114

While an internship isn’t mandatory, it is strongly recommended