GSM 526 Market Research & Design Analysis
Effective strategic planning and decision making relies on management's ability to acquire and interpret relevant market-related information and have the skills to carry out sound research. This course will provide MBA students with an in-depth understanding of the research methods used by management researchers to obtain information to guide decision making. The goal is to provide students with sufficient knowledge about research methods to allow them to become sophisticated users and clients of marketing research services. Emphasis will be on how to: (1) specify information needs and design a research study to meet those needs; (2) collect, analyze, and use research data to make effective strategic and managerial decisions; (3) communicate the research findings and their implications to various stakeholders. Students will also have the opportunity to analyze data using SPSS software and create professional surveys using Qualtrics, a leading online survey platform.
Cross Listed Courses
MGMT 335