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Public Relations and Marketing Communications (BA)

Public Relations and Marketing Communications students complete 48 credits in this joint major with Business, including three core courses, 6 required courses, 2 electives, (at least one of which must be at the 300 level), and a Capstone.

Program Requirements:

Step One: Core Courses

COMM 121Visual Communication

4
COMM 186Introduction to Public Relations and Integrated Marketing Communications

4
COMM 281Content Creation and Strategy

4

Step Two: Required Courses

STAT 118Introductory Statistics

4
COMM 210Introduction to Graphic Design

4
COMM 286Intro to Advertising Practice and Branding

4
COMM 324Social Media: Social Listening and Analytics

4
BUS 270Business Analytics

4
BUS 250Principles of Marketing

4

Step Three: Electives

Students select two courses from this list; one must be at the 300 level.

COMM 122Media Writing and Editing

4
COMM 181Public Speaking and Presentation

4
COMM 312Health Communications

4
COMM 320Media and the First Amendment

4
COMM 323Digital Cultures

4
BUS 221Project Management

4
BUS 229Corporate Social Responsibility: Managing People, Planet, & Profit

4
BUS 230Why We Buy

4
BUS 251Digital Marketing

4
COMM 370Internship

Variable
**While an internship isn’t mandatory, it is strongly recommended.

Step Four Capstone

COMM 390Studio 5: A Communication Workplace

4

While not required, it is recommended that Public Relations and Marketing Communications majors also consider taking:

  • ECON 100, Principles of Microeconomics
  • PSYC 101, Introduction to Psychological Science
  • COMM 110 Introduction to 2D Design Technology
  • COMM 112 Introduction to Animation and Motion Graphics Technology
  • COMM 114 Introduction to Audio and Video Editing.