BUS 252 Women’s Sports Marketing

This course introduces foundational marketing principles through the lens of women’s sport. Students explore goal setting, the five P’s of sports marketing, the PESO model, market segmentation, brand strategy, and public relations. The course culminates in the development and presentation of a marketing plan for a women’s sports event or initiative.

Credits

4

Prerequisite

BUS 100 OR BUS 121 OR BUS 250